Set in the Austrian Alps, in the heart of the Tyrol, lies Innsbruck, a picture-perfect Austrian city. For those who have developed a taste for the finer things in life, this alpine town tempts with a slew of experiences that will satisfy even the most discerning. Picture landing in a world that takes luxury to fun extremes, where the quaint streets are adorned with baroque buildings, where all dining experiences, from gourmet to raclette, seem fussed over and inspired by the magnificence that is Austrian cuisine. The mountains that frame Innsbruck add magnificent relevance and serve as the perfect setting, encouraging visitors to both get active in winter and journey on hikes in the summer, each with its special appeal.
Arguably, Innsbruck’s most popular experience is seeing the famous Golden Roof, or Goldene Dachl. Decorated with 2,657 fire-gilt copper tiles, this historic structure is a powerful testimony to the city’s long and storied history. Leaving the architectural marvel, you can walk through the Old Town with boutique shops and artisanal cafes inviting guests inside. Art lovers will enjoy the Tyrolean State Museum in the Feldturm and the Old Fawn House. The Tyrolean State Museum delivers an overview of Tyrolean art treasures with pieces from centuries past.

Further afield, a private guided tour of the stunning Nordkette mountain range is an absolute must for the more adventurous soul. From the center of town, a cable car provides transportation up to the very top, from which there are splendid full-scope panoramic views. Whether gliding your way back down the mountain in winter or hiking through green trails in summer, Nordkette offers an adrenaline-pumping taste of nature. Gourmet picnics or champagne toasts at hilltop lookouts also add to the experience, making everything just a tad more indulgent.
Last but not least, no trip to Innsbruck would be perfect without a culinary tour at one of the city’s Michelin-starred gastropubs. There, one can sit down and appreciate gourmet meals prepared with local products, complemented with “vins fins,” which will raise the act of eating to new levels. It is a combination of modern cooking techniques and traditional Austrian flavors that makes the dining experience memorable. Innsbruck is a city of picturesque landscapes, cultures, and opulence— certainly a place for those who appreciate the good things in life.
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Experiences in Innsbruck

Skiing at Stubai Glacier
The Stubai Glacier is one of Austria’s largest and offers skiing all year round. With over 100 kilometers of ski slopes and options available for all levels, it’s a paradise for winter sports lovers. After a thrilling day on the pistes, chill out at one of the snug, rustic mountain huts, tuck into traditional Tyrolean dishes, and enjoy the beautiful vistas.

Ambras Castle Tours
This Renaissance castle just outside of Innsbruck is a historic treasure trove of art and armor. Guests can visit the majestic gardens and beautiful buildings to learn about the incredible ways in which the Habsburg family lived. It also offers in-depth guided tours of the castle’s history and its importance to Austrian culture.

Alpine Zoo Day Trips
The Alpine Zoo is quite special and is home to a number of Alpine wild animals. With more than 150 different animals, including ibexes, marmots, and eagles, the zoo is educational even for returning visitors. Featuring a backdrop of beautiful twisting mountain roads, it is a fantastic day out that combines an entertaining day of learning with the natural beauty of the world.